Use simple calculators to determine the traffic and duration required to detect the lift you care about. If timelines stretch, reduce variance through tighter targeting or higher-impact changes. Document assumptions so stakeholders understand trade-offs. With no-code analytics, these inputs are transparent, enabling quick recalibration mid-flight without losing rigor. Clarity up front prevents optimistic timelines from muting real effects and eliminates post hoc justification dances.
Resist the urge to stop early because a plot looks exciting. Choose a fixed horizon or an approved sequential method and stick to it. Log every change in exposure, copy, and targeting. No-code analytics can lock configurations, annotate charts, and share immutable result links. This transparency preserves credibility, protects future decisions, and keeps your organization from learning the wrong lesson when randomness briefly dresses up as meaningful progress.